Privacy Policy
Last Update : 20 May 2026
1. Introduction
Baixiang Food Co., Ltd and its affiliates and subsidiaries (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites and/or interact with us through social media or adverts and content on third party websites.
2. Information We Collect
We collect information from you via our website in several different ways including, for example, when you provide us with your information to register as a customer, subscribe to our newsletter, receive information or mailings, buy a product or service, or make a comment or enquiry or contact our Customer Service Team.
Site Visitors:
When collect various type of information, such as browser type, IP address, device information, date and time of visit, pages you visited, average time spent on the website, cookie ID, hyperlinks that you have clicked, and websites your visited before arriving at our website. We also collect information such as, your name and email address when you contact our Customer Service Team. We may let third parties place tracking technologies on our websites (e.g., a cookie or a pixel). The third party might also collect data over time and across other websites, which may include ads about our products or services.
Account Holders:
When you open an account with us and place an order for goods via one of our sites as an account holder, we collect your name, contact details, passwords, transactional history and tokenized payment details. You may also provide us with personal data in other ways, such as if you communicate with us through social media or participate in our promotions.
Vendor Information:
When you interact with us as a vendor, a distributor, or a sales representative, we collect your name and contact information as well as the name and contact information for our vendors’ businesses and their employees with whom we may interact.
3. How We Use Your Information
Depending on how you interact with our website, we will process your personal data for the following purposes:
Purpose
To provide support and respond to your requests and enquiries.
Legal Basis
We have a legitimate interest to respond to your requests and enquiries for ongoing business administration.
Purpose
To personalize your visit to our websites and to assist you while you use them.
To improve the websites by heling us understand who uses the websites.
Legal Basis
We have a legitimate interest to properly manage our relationship with you and to ensure we are efficient and effective.
Purpose
To prevent fraud and to be compliant to applicable laws, regulations or codes of practice.
Legal Basis
To comply with our legal or regulatory obligations.
Purpose
To tailor our offering of products, services and promotions and to contact you about them, which we believe may interest you unless you advise us that you do not wish to receive marketing materials from us.
Legal Basis
We have a legitimate interest to carry out direct marketing.
If applicable law requires that we receive your consent before we send you certain marketing communications, we will only send you those after receiving your consent.
If you wish to discontinue marketing communications from us, you can unsubscribe via the relevant links provided.
Purpose
To tailor adverts on third party sites either because of the website you are viewing , or based on your interests which we have inferred.
Legal Basis
With your consent, if required by applicable law.
If you no longer wish to see tailored advertising, you can amend your cookie preferences.
Purpose
To share data with police, law enforcement, tax authorities or other government and fraud prevention agencies where we have a legal obligations.
Legal Basis
To comply with our legal or regulatory obligations.
Purpose
Day to day running and management of our business including to:
- Monitor, maintain and improve the processes, information and data, technology and communication solutions we use;
- Perform general, financial and regulatory accounting and reporting;
- Compile or aggregate personal data in certain data analyses or reports;
- Monitor and record interactions for quality, business analysis, training and related purposes in order to pursue our legitimate interest to improve our service delivery;
- Protect our legal rights and interests;
- Share such personal data with third parties that acquire or are interested in acquiring all or part of our assets or shares, or that succeeds us in carrying our business;
Legal Basis
We have a legitimate interest to manage our business including for legal, personnel, administrative and management purposes and for the prevention and detection of crime provided our interests are not overridden by your interests.
To comply with our legal or regulatory obligations.
Purpose
To run the day to day operations of our business, purchase goods, and provide services
Legal Basis
We have a legitimate interest in contacting our vendors and communicating with them about business practices.
Your Right to Object – if you are located in the European Economic Area (“EEA”) or the UK and you are a customer of Baixiang Food Co., Ltd, you have a right to object to the processing of your personal information where that processing is carried out for our legitimate interest or for direct marketing purposes.
If you are in Canada, our lawful basis for processing your data is generally consent.
4. Sharing Your Information
We may share your data within Baixiang Food Co., Ltd to allow us to provide tailored good and services to you.
We may use trusted third parties to provide us with services who may have access to your personal data. All service providers are permitted to use data only for the purpose of performing services on our behalf.
We may share your personal data with competent authorities, courts and bodies in response to a court order, summons or subpoena, regulatory requests, or as permitted or required by law.
We may share your personal data with our internal departments who have a business purpose for accessing the data.
We may share your data with third parties when you consent or direct us to.
We do not sell your personal data.
5. Cookies, Tracking Technologies and Logfiles
We use cookies and similar technologies to speed up your navigation of our website, recognize you and your access privileges, and track your site usage.
You can manage your cookie preferences via your browser or our cookie banner. You can refuse cookies from websites or remove them from your hard drive, but if you do, you will not be able to access or use parts of the website. We have to use cookies to enable you to use some functionalities of the website. If you use our cookies, we keep a record of your browsing activity. Our website’s cookies do not and cannot infiltrate a user’s hard drive to gather a user’s confidential information.
We may use third-party advertising companies to help tailor content or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness. Any information that these third parties collect is not linked to any personal data collected by us.
6. Your Privacy Rights
In some jurisdictions you have right to:
- Request access to personal data we hold about you;
- The correction of your personal data, if they are incorrect, out of date or incomplete;
- Request to delete your personal data;
- Opt out of marketing communications;
- Object to or request we restrict the processing of your personal data;
- Request a list of specific third parties to which we have disclosed personal information;
- Withdraw your consent;
- Ask for a copy of your personal data to be provided to you, or a third party, in a digital format.
To exercise your rights, contact us at: hi@baixiangfood.com
California Specific Disclosures
If you are a California resident, the following disclosures apply to you:
- California Shine the Light. If you would like more information on the categories of personal data (if any) we share with third parties or affiliates for those parties to use for direct marketing, submit a written request.
- California Notice of Financial Incentive. We offer programs that give perks, like rewards, discounts, and exclusive offers ( “Loyalty Programs”). When you sign up for a Loyalty Program, we ask for- your name and email address. Under California law, our Loyalty Programs might be considered “financial incentive” programs as they involve collecting personal data. We do not assign a monetary value to the data we collect. Based on our reasonable estimate, the value of your personal data to us is related to the value of the free or discounted products or services you get when you redeem points. This value is based on the cost related to offering those free or discounted products or services. You may withdraw from the Loyalty Programs by writing to us.
- California Sensitive Information Disclosure. We collect sensitive personal data (as defined under California Law): consumer account login credentials. We collect this data to process transactions, comply with laws, manage our business, or provide services. We do not use these data for any purposes that are not identified within Cal. Civ. Code § 1798.121.
7. Data Retention
We retain personal data only as long as necessary for the provision of goods and services, internal analytical purposes, or to comply with our legal obligations, resolve disputes and enforce agreements. The criteria used to determine the retention periods include:
- How long the personal data is needed to provide goods and services and operate the business
- The type of personal data collected and
- Whether we are subject to legal, contractual or similar obligations to retain the data (e.g., mandatory data retention laws, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes).
8. Data Security
We implement appropriate technical and organizational measures to protect your personal data. We follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. While we follow industry best practices to safeguard your information, we cannot guarantee 100% security. If we are required to inform you about a security incident, we will do so electronically, in writing, or by phone, as the law permits.
9. International Data Transfers
Your information may be transferred to and processed in countries outside your jurisdiction. We ensure appropriate safeguards are in place.
10. Children’s Privacy
Our website is not intended for individuals under the age of 16 (or applicable age in your jurisdiction). We do not solicit or knowingly collect personal data from minors. If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.
11. Third-Party Links
Our website may contain links to other website that are not operated or controlled by us. We do not control such third-party websites or their privacy practices. Any personal data you choose to give to third-party websites is not covered by this Privacy Policy.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.
13. Contact Us
If you have any questions in relation to this Privacy Policy or our use of your personal data, need to access this Privacy Policy in a different form due to a disability, or you would like to exercise your data subject rights, please send your request to the Baixiang Food Co., Ltd Data Protection Officer:
